Lili MendozaES

03 About

Hi, I’m Lili

I’m a graphic designer specializing in branding and web design, and I graduated from Universidad Iberoamericana in 2016. I have more than 8 years of experience in UX/UI design, digital marketing and social media graphics.

I’ve created visual identities, digital content and websites that bring aesthetics and functionality together to build coherent, well-executed experiences.

I pair creative vision with a strategic approach to develop visual proposals that are clear, consistent and true to each brand. I also manage projects end to end, from the brief to the launch.

Background

Experience

  • 2019 — nowGrupo María la ItalianaGraphic designer and digital marketing. Five restaurant brands: identity, menus, invitations, food photography and social media.
  • 2017 — 2025Cuarto Negro, digital agencyProject manager and graphic/web designer. More than 15 websites for hospitality, e-commerce and professional services.
  • 2016Fundación Medita MéxicoDigital marketing trainee.
  • 2014 — nowFreelanceBranding, digital marketing, social media and web design.

Education

  • 2012 — 2016Universidad IberoamericanaBA in Graphic Design, specializing in branding.
  • 2009 — 2012Colegio Oxford BachilleratoMexico City.
  • 2010 — 2011Academia Le ChâtelardLes Avants, Switzerland.
  • 2006 — 2007Overbrook AcademyRhode Island, United States.

Tools & languages

Tools

  • 1Adobe Suite
  • 2WordPress, Shopify and Elementor Pro
  • 3Canva Pro
  • 4Photography
  • 5Google Workspace
  • 6AI in creative processes
  • 7Microsoft Office
  • 8Monday.com
  • 9Mailchimp

Languages

  • 1Spanish
  • 2English
  • 3French
  • 4Portuguese

20+ years Swimming and endurance

Beyond design

I’ve spent more than 20 years in competitive swimming and endurance sports. I bring the discipline, consistency and teamwork of sport to every project.

Aerial view of an Olympic pool with lime and pink lanes
  1. 2025Ironman 70.3 Acapulco1st place, women’s relay
  2. 2025San Antonio MarathonPersonal best: 3:27
  3. 2023World Masters Swimming ChampionshipsBronze medal · Japan
  4. 2022Pan American MastersChampion · Colombia
  5. 2022800 m freestylePan American and National Masters record
  6. 2021—23National MastersChampion three years in a row

Have a brand ready to take off?

Tell me about itSee projects